The Big Picture Partners leverages strategic innovation in marketing to improve business performance. We work with our clients to change the way marketing problems are approached in the firm, transferring knowledge and skills that enable them to create measurable improvements in the efficiency and effectiveness of their marketing efforts.

Services

The Big Picture Partners’s goal is to improve the strategic aptitude of organizations through a variety of training and coaching services.
Training
Speaking
Coaching
Marketing Competency

What Clients Say

“For Futura Industries there was before Big Picture and there was after Big Picture. Their keen insights into and articulation of what we brought to the market helped us hone and refine our Value Proposition. Additionally, they very accurately assessed and outlined where our strategies needed to change to bring our offering and execution into alignment. We are prospering today—in a basic infrastructure market (aluminum extrusions)—where a high percentage of our customers are flailing terribly. This is due in no small measure to the key services they provided our company. I believe that my company is performing significantly better because of the work we did with them.”
Sue Johnson, President of Futura Industries, Inc.
“The Big Picture framework will challenge the traditional Kotler school of marketing management and become the dominant approach to marketing. We use it now as our standard framework across all of our various marketing teams at Ethicon Endo-Surgery, and across our other Medical Device Divisions.”
Director of Marketing Mastery, Ethicon-Endo Surgery Inc

Latest Videos

Our Youtube channel contains a series of videos on specific framework topics, as well as lecture and keynote speech excerpts.

Developing More Integrity

  • July 6th, 2014

In today’s interview, Christie digs into just how she created the framework in the […]

  • Marketing Has Ruined My Life

Marketing Has Ruined My Life

  • March 3rd, 2014

For faculty considering a new textbook for their undergraduate or graduate marketing courses, here […]

  • Big Picture Pricing

Big Picture Pricing

  • September 24th, 2013

This twenty-minute webinar on pricing, applies the Big Picture framework to topics of value […]