The Big Picture Partners leverages strategic innovation in marketing to improve business performance. We work with our clients to change the way marketing problems are approached in the firm, transferring knowledge and skills that enable them to create measurable improvements in the efficiency and effectiveness of their marketing efforts.
What Clients Say
“For Futura Industries there was before Big Picture and there was after Big Picture. Their keen insights into and articulation of what we brought to the market helped us hone and refine our Value Proposition. Additionally, they very accurately assessed and outlined where our strategies needed to change to bring our offering and execution into alignment. We are prospering today—in a basic infrastructure market (aluminum extrusions)—where a high percentage of our customers are flailing terribly. This is due in no small measure to the key services they provided our company. I believe that my company is performing significantly better because of the work we did with them.”Sue Johnson, President of Futura Industries, Inc.
“The Big Picture framework will challenge the traditional Kotler school of marketing management and become the dominant approach to marketing. We use it now as our standard framework across all of our various marketing teams at Ethicon Endo-Surgery, and across our other Medical Device Divisions.”Director of Marketing Mastery, Ethicon-Endo Surgery Inc
Marketing Strategy: The Big Picture
For faculty considering a new textbook for their undergraduate or graduate marketing courses, here […]
This twenty-minute webinar on pricing, applies the Big Picture framework to topics of value […]
Big Picture course participants acquire a series of thinking tools to analyze customer-based problems […]